The Medical and Spa Tourism Shuffle

Watch for the line between spas, medical spas and hospitals to become ever more creatively blended. The era of the ‘spa-spital,’ with global consumers traveling to access the services they want, need, and can afford, has arrived.

Picture a hospital with serene gardens, feng shui-designed private rooms, 24-hour room service with organic local cuisine, on-demand massage and a menu of alternative and healing therapies. At places like the Henry Ford Hospital in Michigan, the ‘patients’ have become ‘guests,’ healthcare and hospitality are united, and spa elements have invaded the once drab hospital walls.